Female Mannequins and the Influence on Store Branding
Female mannequins do much more than just wear clothes; they help to align the image of your store branding. The kind of mannequins you use, how they are dressed, and where they are placed in your store contribute an element towards the image that you underscore to your customers. In this article, we are going to draw attention to how female mannequins can be used to carry forward your brand values and enhance the client experience.
1. Setting Your Store's Style
The aesthetic that greets customers the minute they come into your store. You are, perhaps, a luxury boutique carrying that upscale, sophisticated vibe, or probably just a fast-fashion retailer that is very on-trend and more geared towards younger shoppers. The type of female mannequins used should be according to the feel of the store itself and the overall branding.
You could also use high-end female mannequins in your upmarket stores to portray the class and exclusivity of your brand. These can be draped with superior fabrics and details of accessories carrying messages of sophistication. Contrasting the same would be the use of abstract or even headless mannequins, which do well in modern or minimalist stores since they let the customer give all attention to the garments being modelled.
2. Enhancing the Customer Shopping Experience
The customer experience, after all, is the secret to successful retail. Women mannequins help raise the ante on this experience by making shopping surroundings very engaging and visually stimulating. A nicely styled mannequin that portrays the latest trends in fashion will inspire and excite the customers; they just get them all pumped about shopping.
Mannequins will also help your customers gauge the appearance of the clothes on their body and thus make it easy for them to make up their minds about the purchase. You can influence complementary purchases for other items like shoes, accessories, and outerwear by having female mannequins to model complete outfits. Make sure you periodically change the displays of your mannequins so that your customers are not bored looking at what they are accustomed to seeing.
Case Study: How Retailers Are Using it
To understand how female mannequins have added to the success of retailers, it is pivotal to keenly study various practical examples of how different retailers across Australia have employed mannequins in increasing brand awareness, driving more revenue in sales, and creating memorable shopping experiences.
1. High-End Fashion Boutiques
Realistic one will display a very classy look in the window displays at all high-end boutiques across major cities like Sydney and Melbourne. Designer dresses, high-end handbags, and the most expensive jewellery are going to be shown as exclusive pieces. Styling such mannequins with precision and detail evokes a sense of sophistication and exclusivity relevant to the high shopper segment that these boutiques deal with.
Besides showcasing garments, high-fashion retailers also use it to promote entire sets of accessories and shoes. The display helps customers to perceive how these can be worn together and encourages them to make purchases for each item.
2. Streetwear and Fast Fashion Brands
The retailers of streetwear and fast fashion often use abstract or headless female mannequins so that all eyes are on the outfit. These usually are displayed with bold, trendy pieces of fashion that reflect the latest trends. Similarly, such retailers change the display of mannequins quite frequently to keep their offerings consistent with fast-paced fashion cycles, thereby sustaining the interests of their customers.
Many streetwear brands mount female mannequins in dynamic poses in the front display windows. That gives a sense of movement, with energy released. This satisfies younger customers who are looking for fashion that is quite on-trend yet wearable in everyday life. Through mannequins displaying complete outfits, retailers can keep customers inspired to try new styles and create their own looks.
3. Departmental Stores and Multi-Brand Retailers
Department stores and multi-brand retailers are uniquely placed in that they have to cater to a wide range of customers with varied tastes and preferences. Relating this to the problem at hand, most department stores hire several mannequins to show off different fashion styles, body types, and demographics. In this way, they can create several displays that would be appealing to a different segment of their customer population.
For example, a departmental store can showcase formal wear on a realist female mannequin, casual wear trends on an abstract mannequin, and plus-size mannequins to show different body types. This is how departmental stores can make retail store displays more diversified and acceptable for a more diversified clientele.
Improve Your Retail Display with Superior Quality Female Mannequins in Australia
At build your shops, from full-body to half-body, we have a huge range of female mannequins in Australia that can suit every retail need imaginable. Realistic, abstract-even plus-size-inclusive designs. From the ground up, our mannequins are made of quality and durability. Competitive pricing, fast delivery, and expert support are just some of our promises that will make building great visual merchandising displays easier than ever to stop people in their tracks and take your brand to a whole new level.